CNN Sandy One Year Later
A photographic essay presented exclusively on Instagram for CNN and through the VSCO platform
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This was a passion project originally set to revisit the most Instagrammed event in history; Hurricane Sandy. Along with photographer Keith Weaver, we set out to see how much progress had been made in a year since the historic storm hit the New York area. We visited with families and heroes in Staten Island, Rockaway Beach and the Jersey Shore and told their stories of optimism and recovery. The story was presented originally through Instagram, cataloguing 3 stories over 4 days on the platform for CNN. The response was incredible; over 30,000+ likes and hundreds of comments. People responded overwhelmingly to the stories we told of people making a difference and having an incredible outlook after a terrible event. The collaboration extended with Visual Supply Company putting together a VSCO Journal piece as well as a VSCO x CNN grid of additional stories. The coverage helped solidify a goal for CNN on Instagram as telling original and compelling stories in the CNN vein through a new platform. It brought thousands of new followers to CNN on the platform and lots of praise. It set the standard for what CNN could accomplish on a mobile platform with a new audience.