Exploring the absurdity of life through the setting of breakfast.
Tim Lampe - Art Director
Laura Lynn Johnston - Copy Editor
Morgenmete is a food journal exploring the absurdity of life through the setting of breakfast.
Not your typical food journal, Morgenmete is a bi-annual print journal covering breakfast that combines humorous writing, photography and illustrations in a sendup of curated culture.
Breakfast is Life
My first print explorations were crafting newspapers around a summer of ice cream sandwiches and Link in Bio, an absurd look at self-promotion. Since I was a kid, humorist writing has been with me but not until now did I embrace my inkling to explore breakfast in a satire setting. Everything has been leading me to this.
I've had published writing on CNN, VSCO and First We Feast, and TIME Magazine has named me one of the Top 50 Instagram Photographers. I spent the last two years writing 10,000 words on breakfast and learned a ton.
Created a set of graphics for marketing for Black Friday 2017 based around all the photographers tools that go along with ShootProof and it's package of specials. Concepted, photographed and composited all the graphics for launch.
ShootProof Product Illustrations
When it come to blog partnerships, it allowed the ShootProof brand to wiggle a little bit. We were able to try out some more loose concepts when it came to a partner blog post showcasing the ShootProof product along with contracts and invoices.
ShootProof Marketing Site Concepts
I got to help concept and develop a new marketing site for ShootProof. The goal was to help bring ShootProof into a more broad, diverse offering that would appeal to many photographers who would see aspirations of their own with the product. Since ShootProof helps you from square one, it should feel as though you can grow and become the photographer you want. I was brought in for early concepts, typography and brand system development around the website.
The fun part about hanging around a fun team on-site is getting to photograph them and develop some new brand photography style while working inside. Here's a selection of some work that was used for test and internal purposes.