Living Walls provides contemporary thought-provoking art created with intentionality and community support.
Living Walls: The City Speaks branding has always reflected the DIY nature to it's program, but as it grew up in 2016, it needed branding to reflect that. I was brought on to build out a full brand system for Living Walls and it's programming such as the Living Walls Conference.
The History of Living Walls
Living Walls, a public arts organization based in Atlanta, GA began in 2010 with executive director Mònica Compana. The first conference was in August 2010. In Atlanta, murals have become synonymous with Living Walls. It has changed the city, added personality, started conversations and become an arts staple. The conference has inspired many other cities across the world to celebrate their city the same way. There was never a proper branding for Living Walls so this project was really daunting.
"Living Walls is an internationally recognized organization that is a leader in the space. The branding will evolve from the DIY look to be modern and intentional."
The identity includes a logo icon that translates into smaller applications. There is a separate logomark and wordmark. The final identity is meant to be simple and modern
Building Out a Brand
The branding evolved from the DIY look to be modern and intentional. It reflects Living Walls goal that there is a way for contemporary thought provoking art to be created with intentionality and community support. The final identity typography is largely set in Nueue Haas Unica to give a modern feel, and the red and blue colors give vibrancy and urgency to the exeucitons.
Full case study coming soon.