Apple iPad Screen Art Direction
Building out a set of expressive, imaginative screens for iPads
Year
2018-2019
Services
Marketing screens art direction, hero art direction, illustration direction, key art
iPad Mini (2019) Key Art
Working on-site for Apple’s Marcom team in Cupertino, I got to work on art direction for marketing screens for several iPad launches over the course of 2018-2019.
For the launch of the refreshed iPad Mini in spring 2019, I lead a small team of designers working through over 30 screens for iPad for the digital launch as well as developing the key artwork that is used globally across the world in print and digital. The hero artwork was an illustrated weekend in LA, showcasing the Apple Pencil features. Two other screens were hand-drawn around annotation with Procreate and notes using Notability. We worked with showcasing original artwork in screens in third party apps as well.
iPad Pro (2018) Launch
I worked on the Marcom team contributing screens for the launch of the all new iPad Pro in fall 2018. Screens included annotation, drawing, notes and art directing illustrations. Screen were in use for the in-person launch event and web.
iPad (2019)
